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THE COSPLAY AMBASSADOR PROGRAM
How Crystal Dynamics is involving cosplayers in game promotions all over world
and strengthening the bonds of our community.
[ By Sara Croft - Written in Jan 2016 - Updated
and posted Sept 2016 ] |
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2015 and 2016 have been amazing years for Lara Croft cosplayers, Thanks to the tireless
efforts of Meagan Marie, XBox and Crystal Dynamics, cosplayers have been
promoting the games all over the world through something called the Cosplay
Ambassador Program. It's an exciting and really wonderful way to involve the
community of massively talented people and reward them for their hard work.
Before this, the game promotions were done by a single individual, usually a
professional model that came from outside the fan-base. Crystal D has been
choosing an available cosplayer (s) from each country they would have an event in. This is a very smart way to include as many people as possible
in this program, and make sure there is a division of labor, as it would be
extremely taxing for just one girl to travel the world. Not to mention, each
country would get a native that speaks the language and can interact with the
fans, it would be like having a rep / gamer / model / cosplayer/ translator rolled into one.
This idea is also amazing because cosplayers know everything
there is to know about Tomb Raider, they can chat with fellow fans on a deeper level
and share their experiences.
We honestly can't express our gratitude enough to Crystal Dynamics for making this
happen, to put so much trust in them is overwhelming, most are not professionals, they do not do
this for a living, they just love Lara Croft. It means so much that they get a chance
to be her in an official capacity
To our knowledge , everything has always gone off without a hitch, and the cosplayers represent the community very well and always make us proud.
So on that note... |
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Meet The Ambassadors...
(In alphabetical order) |
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Apply to become an ambassador
CLICK HERE |
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PR Stunts ...
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In addition to ambassadors, there were several PR stunts that starred cosplayers, most notably, Jenn was
taken to the Macau Tower where she bungee jumped in full Lara Croft costume.
Being an avid extreme sports enthusiast, Jenn is an incredible asset to the
community, as she's able do things no one else would dare to
do!
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Jenn doing and 700 foot bungee swan dive jump in full Lara gear, she said
she did it three times consecutively! |
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This was also a PR stunt coordinated to promote Lara Croft GO in the
London underground where official UK ambassador Athora, along with Laura,
Helen, and Lisa were giving out free Ipads to people
who spotted them on the tube. |
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More amazing photos of Lara Croft Cosplay gatherings at the
Official Tomb Raider Flickr |
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